Web culture: it's not just about having a Twitter (or Snapchat) account
> Online branding
I have been helping companies create, design and develop their online brands and identities since 2009. My goal is to build a comprehensive digital brand strategy to meet their business, communications and marketing objectives.
Today if you want to establish a strong online presence, you have to take into account optimizations in the areas of search and social. This includes organic and paid search (bidding on keywords, phrases strategy, etc.). In the end, the goal is to be on the first page. The organic social media strategy will aim at generating viral publicity (awareness) but is also a way to develop a company or product's search engine ranking. Paid social campaigns will be launched for direct response activities.
From september 2011 to june 2014, I had been in charge of technical support and web campaigns monitoring for the Apple on Campus Program. Apple on Campus is a partnership established with schools and universities, offering them a dedicated online and secured Apple Store with exclusive savings on computers (MacBook, Mac mini, iMac and Mac Pro). Together with a team of 2 campus managers plus a project manager, and in direct contact with Apple Education France, our goal had been to promote this program for the students through online advertising, sponsorships and events on campus. For more information about Apple on Campus, you can check http://www.apple.com/fr/aoc.
> Community management
From 2004 to 2008 I had been working on a forum as a Community Manager, to promote Fable (an innovative role playing game developed by Lionhead Studios). Together with a team of 4 moderators and thanks to online partnerships, we managed to gather a community of 800 members. This forum was powered by Aceboard, a company providing powerful and fully customizable forums. Since then, I have converted this experience into social media optimization.