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How to build a marketing data warehouse with BigQuery?

While data warehouses used to be a luxury, expensive to put in place and time consuming to maintain, cloud based solutions such as Google BigQuery or Amazon S3 have changed the game: nowadays big companies or agencies are no longer the only ones which can afford them. Let's see what's the opportunity from a digital marketing reporting point of view.

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Why your digital advertising strategy should include a naming convention?

When running digital marketing activities, the platforms you're going to use will require you to name multiple elements: you'll need a name for the campaign itself, as well as for what's inside: ad groups, ad sets, placements, creatives... If no naming convention has been defined before, you're likely to end up with an heterogenous set of columns and rows on the data warehouse or reporting side.

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Eurosport Player review: discover the 'Netflix of sports' in Europe

Today we are reviewing a product that may suits all sport fan’s needs. Eurosport Player is the digital offer of Eurosport, a sports TV channel established in 1989 in Issy-les-Moulineaux, France and broadcasting in 50+ countries across Europe. Eurosport Player is an OTT service: Over-The-Top, meaning video is transmitted online, without requiring users to subscribe to a traditional cable or satellite pay-TV.

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How to reach a larger audience with Facebook pages?

It is common knowledge that a Facebook page does not reach its full audience, which can be considered as the number of people who like the page, formerly called "fans". Most of the time, a post will be seen by 10 to 15% of this number. This reach is called organic or natural because it is not paid. If going for promoted posts is the easiest way to reach a larger audience, there is also a way to go naturally beyond the 15%.

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Understanding the display advertising market: what is real-time bidding?

Display advertising is represented by a wide range of different formats and contains items such as text, images, video, and audio. Real-time bidding (also called RTB), refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms (SSP).

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