Google Ads: how to optimize your cost per acquisition (CPA)?

Written by Thibault Lbt on 22 November 2014.

The CPA (cost per acquisition) represents the amount of money you have to spend to achieve a conversion. In an AdWords campaign, it is determined by two factors : the CPC (cost per click) and the google-ads-how-to-optimize-your-cost-per-acquisiconversion rate. Thus, optimizing your CPA will consist in analysing these elements. Note that you can set up your conversion goals in AdWords and thus get accurate cost per aquisition statistics.